Top 5 Reasons to Shop Small Today

  
Out of all of the shopping days this weekend, if there’s one day I like the most it would be Small Business Saturday, and not just because I’m a small business owner, but because there are so many small business out there just doing their thing, so why not support them. Here are my top 5 reasons to support small businesses as well as some neat businesses to check out.   
 Top 5 Reasons To Support Small Business

1. Supporting small businesses in your community directly supports your community.

2. You receive personal one on one service.

3. You’re supporting someone else’s dream.

4. Want something tailored or personalized just for you, many times this is the route to go.

5. You’ll put a smile on someone’s face (the owner).

  

Style and Vibes

Style & Vibes

 

Carry On Friends

Carry On Friends


 
Scotty Beama

Scotty Beama

 

Ven & Rose

Ven & Rose

 

House of Moruka

House of Moruka

 
 The Pink Locket  

  

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A Special Holiday Thank You!

Holiday Thank You

I must say I was very blown away this Holiday Season.  Wow!!!  This was absolutely the busiest Holiday I’ve had since I established The Pink Locket and opened up my Etsy store in 2008.  A week ago I was putting Aiden  in his car seat and he heard the “Cha-Ching” sound go off on my phone.  With a confused look on his face he says “Mommy what’s that sound?” I said, “That means we got another Etsy Sale! Yayyy!” and he smiles.

This Holiday was full of surprises indeed, not only did The Pink Locket make record sales, but I was able to partner with amazing individuals like blogger Courtney Creer of Believe In Style on a giveaway.  In addition, I was able to work with Kabbage and Modani Furniture and create blog posts and fashion mood boards.   Considering The Pink Locket is a one woman show (smile), I work full- time, have a husband, raising three wonderful boys and two dogs (yes they require attention too), and I peg away at DIY projects  – that’s not too shabby I’d say.

I’d like to take this time out to say THANK YOU to all my customers, new and old.  You continuously help me to strive to do better and be better, whether it’s challenging my limits as a jewelry designer or business woman.  There are times when I get frustrated and feel like hanging up my wire cutters, but you motivate me to be better not just with The Pink Locket, but in everything from my career to personal life.  I hope you have a wonderful Holiday and many blessings and positive vibes to you in the New Year.

Also, if you’ve placed a jewelry order prior to 12/16 you should receive your order shortly, if you haven’t already.  All orders placed on 12/16 and after will not be received until after 12/25/14.

Thank You and Happy Holidays!

~K

 

 

It’s Time to Get Your Shopping On at the Holiday Market

Holiday Market_Flyer 2

Mark your calendars for this Saturday, December 6th and come visit the Chattahoochee Nature Center and shop at its Annual Holiday Market.  You’ll find some really nice and unique Holiday gifts for those on your list.  In addition, the Nature Center is FREE for the family.

If you missed our sales during Black Friday, Small Business Saturday or Cyber Monday you can still get 25% off your orders if you come out to the Holiday Market.  This will be our last sale for the Holiday season.  We can’t wait to see you there!

Giving Tuesday – Giving Shout Outs To These Entrepreneurs

Holiday Gift Ideas

 

It’s Giving Tuesday!  A lot of times when people think of giving they think of some sort of monetary donation or giving away something tangible.  The reality is giving can be as simple as giving your time to someone who really needs it, giving your expertise and sharing your knowledge.  We all know the power of “word of mouth.”  It’s how many entrepreneurs get off their feet and it’s also free publicity.  In honor of “Giving Tuesday” I’m giving some fellow entrepreneurs who I know personally a shout out.  They’ve created wonderful brands and stand behind them 100% and if you don’t believe me then just check out their products…one word…A M A Z I N G.  Don’t forget to pick up something for yourself and someone else from their stores too! 😉

Holiday Sale Continues at The Pink Locket…Happy Shopping

Sunday Sale Etsy Handmade Jewelry 3

Happy Sunday!  We hope you are enjoying your Holiday Weekend and when you have time mosey on over to our site and enjoy 25% off.

Holiday Time is Here

The Holiday shopping season is here and orders have began rolling in here at The Pink Locket.  Be sure to check out our Holiday cut-off schedule to ensure enough time for your deliveries.

Holiday Shipping Deadline

If you’re in the Atlanta metro area, we’ll be on site at the Chattahoochee Nature Center’s Holiday Market on Saturday, December 6th from 10am-4pm, so come on and visit the nature center and get some Holiday shopping out of the way from fellow local businesses.  The nature center is also FREE that day, so be sure to bring the family.

 Also be sure to check out “Jewels of the Week!”  Every week we’ll feature a different item from our store that will be sold at near wholesale price (40% off) for that week only.  This week’s item is our Geometric Floating Cuff Links.  On Sunday (November 23rd) we’ll feature a new item.

Geometric Cuff links

Holiday Preparation From a Handmade Jeweler Eyes

Every year it seems like we blink and the Holiday Season is upon us, then we blink again and it’s gone.  A month long of celebrations and shopping will take months of preparation.   Running an online jewelry business planning for my Holiday Season shoppers takes about 6 months.   Here are some of the components I use when planning for a busy holiday shopping season.

Budgeting

Before I spend money on anything related to the Holiday Season, from buying supplies for new designs to spending money on ads I sit down and create a detailed budget.   Besides for tracking my monthly expenses on an Excel spreadsheet, I also create a budget specifically for the Holiday Season.  Some of the expenses I list on my budget are Supplies for Holiday Jewelry Collection, Marketing, Holiday Show Fees, Personnel, and Additional Postage.   I create 2 columns one labeled “Budgeted” and the other “Actual,” this allows me to track my actual spending and to see how close I’m getting to what I’ve budgeted.  Majority of the time I’m a one woman show, but around the Holidays I tend to do more on site shows and need to put aside capital for vendor fees and personnel to help out.  Kabbage is actually an excellent resource to gain additional funding this time of year to help out in these areas particularly.  Once my budget is set I can begin planning out the rest of the season.

 

Designing a Holiday Collection

Every year I release a new winter/holiday collection and I begin brainstorming ideas for the collection around May/June.   A lot times I’ll look what current designs are working for me and see if I can create something similar, but extra special for the Holiday Season.  Using a sketchpad and Sharpies I sketch out ideas for designs. Here’s an example of something I created for last year’s collection:

Sketchbook_PolaroidPolaroid_Pumpkin Spice Distress Metal Dangle Earrings 1

I start creating the jewelry pieces around July and they are usually posted up online by August/September.   For this year’s Holiday Collection I was inspired by pyrite stones (also known as fool’s gold).  I found a way to work the stones into my metal designs and came up with pieces I think my customers will like.

 

Shimmer Holiday Jewelry Collection

 

Time Management and Organization

The Holiday Season gets busy really fast and if I don’t have a good handle on time management and organization things will go haywire really fast.  With organization I work more efficiently when I have a bird’s eye view of everything.  A few weeks ago I came across the pdf version of Passion Planner and it’s such a lifesaver.  It has helped me organize my tasks and goals week by week.  I include everything in the planner from setting aside time to create marketing content for my Holiday sales to dedicating time to create additional jewelry pieces that are popular during the Holidays.  I also use the Pomodoro technique when completing each of my tasks so that I’m sure to stay on track, but still manage to take breaks get other things done as well.  My office space is also neatly organized into 3 stations, a packaging order station, jewelry creation and supplies station and administration area where I can work on my product listings, work on my website and etc;

Holiday Organization

 

Marketing

My marketing plan for the Holiday Season is always extremely detailed since it’s the biggest shopping time of the year.  When creating my marketing plan I also keep in mind that I’m competing with big retailers as well.  I design handmade jewelry, so having deeply discounted items are just not feasible or financially friendly to my bottom line.  However, this gives me a chance to brainstorm and get crazy creative.  For example, this year I’ve created a Holiday DIY Style Gift Guide where once customers sign up to my list they’ll receive the gift guide as well as access to coupon codes and sales I’ll be having throughout the Holiday season,  Holiday Party Looks and other great Holiday centric ideas.  I use this time to not only attract new customers, but interact with current ones as well.  Pinterest and Instagram are also major platforms in my marketing strategy.  Last year I did an Instagram giveaway contest called “Holiday Party Attire” where users would post pictures of their Holiday Attire with a particular hashtag and got a chance at winning a jewelry item from my shop.  This year my big push is “Jewelry Item of the Week” where each week for the next month  customers can receive that item near my wholesale price for that week only.  Last week it was my Hand Stamped Wine Charms and this week it’s the Geometric Floating Cuff Links for Men.  Running a sale like this allows me to remain profitable, but gives my customers a chance to try something new as well in my shop.