Google Wave

Lets face it, most of us are addicted to this digital world.  If you could add up the amount of time that you spend on various digital components and features a day, you couldn’t count the hours on both of your hands.  If you are a fellow handmade crafter like myself, you know just how important all aspects and social media is to your brand.  I just read an article about Google Wave and I’m actually excited to see how this takes off, so I thought this would be a good article to share.  Enjoy!

http://adage.com/digitalnext/post.php?article_id=139322
~Kamilah C.

www.thepinklocket.com

www.thepinklocket.etsy.com

New! Fall Jewelry Collection

Statement Necklaces are going to be really big this fall.  Check out a couple of the ones I’ve created for The Pink Locket’s Fall into Autumn collection.

Simple Flower

Glamour Girl

 

~Kamilah C.

www.thepinklocket.com

www.thepinklocket.etsy.com

Donation and Giveaways for Handmade Crafters

This is a big topic for many crafters.   A lot of times we do giveaways and donations to organizations and events.  Although, many of my handmade crafters see this as a great deed, sometimes it may be a hit or miss as far as gaining new business.   Personally, I’m almost always willing to do giveaways and donate items and I always give my BEST item or create pieces especially for these functions.  Handmade News posted a great article on this and included ways to be creative about it so that donating and giveaways can be potential new business for you.  Check it out!

~Kamilah C.

The Pink Locket

The Pink Locket Etsy

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Get Recognized by Donating Items

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August 04, 2009 | By Kristin Vogeler

Many of us simply don’t even think about these methods of advertising, but don’t ever overlook them again! Here’s the scoop: donate items for gift bags, door prizes, auctions, and raffles. Raffles and auctions in particular are great because you can be certain that the advertising is spent on customers who like your product or service.

If you’re unsure how to get into the loop, it’s easy! Skim through local papers and magazines for any events or festivals that are doing raffles and such. Consider joining a team-you can be the first to hear about any upcoming donations. Some local teams will let you donate items even if you aren’t a member. Also, donate to the same events year after year to save time finding places to donate your items.

A common problem I see with donations is when people donate “destash” items or items they don’t want anymore. Don’t do this! I know it can be hard to giveaway brand new items you put money into or items you like, but it’s worth it in the end-if you don’t even like the item, your customers definitely won’t either! You want items that are are going to grab attention, not turn off viewers.

You can even advertise to people who don’t bid on your items at auctions or buy tickets for raffles by setting out business cards by your items. The hosts of most events will even most likely set them out for you if you won’t be attending the event. Another great way to advertise is to attach a coupon to the back of all items you donate; it is a great way to make a sale!

These methods of advertising are sure ways to get your name out there, and probably get you sales in the future. Get out in your community and do what you can to get noticed. Remember, use your better items, send out business cards with them, and attach coupons-everyone loves a discount!

Photo courtesy of indiecraftdocumentary.blogspot.com
 

 

Read more great articles by Kristin!

Fashion’s Night Out

Making Shopping Fun Again

If Fashion’s Night Out is taking place in your city this is definitely an event you will not want to miss.  While employing millions of people worldwide and bringing in billions of dollars, the fashion industry wouldn’t be a success without you—THE SHOPPER.  On September 10^th, NYC will be hosting its Fashion’s Night Out.  What does this mean? Well participating retailers and boutiques within all five of the NYC boroughs will be extending their store hours just for you.  Join in the fun and festivities throughout the city as well as a clothing drive for the NYC AIDS Fund.  Don’t forget to get your Fashion’s Night Out T-shirt, where partial proceeds will be donated to the National September 11^th Memorial and Museum.  This isn’t just an NYC celebration it’s an international one.  Fashion’s Night Out will be taking place in 12 other countries around the world www.fashionsnightout.com.

 

Happy Shopping!

~Kamilah C.

 The Pink Locket

The Pink Locket Etsy

Finally MJ-RIP

The King of Pop was finally laid to rest yesterday in Glendale, CA.  Although it is bittersweet for me, I am glad that he’s finally rested.  I have to admit I stopped reading or listening to anything “media” related to MJ’s death for about the past month.  It was just too much to even take in, not to mention half of the junk in the media was just that—junk.  Let us just remember the good music he brought us, how he broke down barriers in the music industry, how he didn’t let others define his style and how much he gave back to the human race.  This is the Michael Jackson I remember—period!

 

~Kamilah C.

The Pink Locket

Sample Sales Coming To Your Town-Up to 80% off

Check out sample sales by The Warehouse.  They have posted some of their upcoming dates for cities nearest you.  Sign up and register on their website so you can be fashionably informed on the next sale coming to you.  Although, their website hasn’t confirmed it yet, they are doing an “event” in Atlanta on October 20^th, so save some money just in case!  Some their featured denim includes 7 For All Mankind, True Religion (my fav), FCUK (French Connection UK), BCBG and more.

 

~Kamilah C.

The Pink Locket

The Pink Locket Etsy