NEW Etsy Shop for The Pink Locket

Take Me Out Necklace

This past weekend was spent “pimping” out my Etsy Shop. When I started my Etsy Store a year ago, there were things that I wanted to incorporate into it, but wasn’t sure what exactly. After weeks of brainstorming I came up with the “Modern but Classic theme” and incorporated black, pink and white into it. I thought this theme would be very fitting for the “Redefining Pink” tagline. I spent a lot time choosing backgrounds and finally came up with a 3 prop background that consisted of a modern white china cup that I got as a wedding gift, bamboo chopsticks and black paper with silver writing and pink paper with varying shades of pink geometric squares.

Gold Aqua Earrings

Carefully using Google Keyword search to help with optimizing my store with keywords, I updated my descriptions, tags and shop titles. Then it was off to photograph my jewelry items. After hours of shooting in our special Pink Locket studio, my Shih Tzu Chloe gave me the peace signs with her paws and propped up some old clothes and decided to take a nap–so much for pulling an all nighter with me…I pulled out a bottle of merlot, poured a glass and it was back to work.

Chloe Napping

 

 

Take a look a the finished product. I have to say that I’m glad I put in the time and effort into really make my Etsy store look the way I want it to. Now lets see how the holiday sales go….the real test I suppose. Next goal to accomplish—-website re-design. Of course we’re taking it one step at a time.

Leaf Ring

Take a peek and let me know what you think.  Oh by the way did I mention one of the new changes is FREE SHIPPING on all merchadise….

~K.Campbell

The Pink Locket Etsy

The Pink Locket

 

 

 

 

 

Etsy Store of the Week: B’s Jamaican Rum Cake

Jamaican Rum Cake

Jamaican rum cake is one of my favorite cakes.  Growing up, around the holidays I use to enjoy holiday house hopping and the tasting of various rum cakes.  So you can imagine the excitement I had when I came across B’s Jamaican Rum Cake on Etsy!!!! I was ecstatic beyond belief.  She even has Rum Cake bites–perfect for gift giving.

~Kamilah C.

www.thepinklocket.etsy.com

www.thepinklocket.com

New Twist to Holiday Shopping

We all know the holidays are creeping up on us.  I think it is safe to say that our shopping habits this year will be very different in comparison to previous years.  While web surfing I came across this site called Cafe Handmade  and what caught my attention were the words “Virtual Craft Show.”  I’ve participated in various craft shows throughout the year, some were great others not too great, but Cafe Handmade is offering affordable prices to be apart of their Virtual Craft show.  What I love about handmade goods is that it is so personable and very creativity and they make WONDERFUL gifts that are easy on the pocket.  Check out Cafe Handmade this holiday season for your holiday gift shopping.

Jewelry Feature of the Week

Purple Peace Nameplate Necklace $13

This week’s Jewelry Feature is the “Peace” necklace.  Don’t you just want PEACE in the world? I know I do, so what a better way to express your feeling than to just wear it. State your mind in a fashionable way.

More Custom For My Favs

Earthly Friend Ring

Royal Fall Earrings

A long time childhood friend of mine, Kaira Denee  has just released her newest novel, “My Husband’s Fiance.”  Check out her site and order your copy today.  Have a little extra time?  Pass through her book release party this weekend to mix and mingle with this totally fabulous author.  Who knows you may even win a beautiful giveaway piece by The Pink Locket

 

Customize For Your Customer

Custom orders for jewelry pieces has been a great opportunity for me.  I would say that about 50% of my sales come from customers who see my work and request a special order.  Before designing pieces I always find out a little information about the customer as far as personality traits, favorite colors, places they love to visit and etc;  Jewelry not alone adds spice to a person’s outfit, but it also tells you a lot about a person.  Here are a few custom pieces that I current designed for one of my customers.  What do you think their personality traits are based on these pieces???

Desert Sand Hoop Earrings-Custom Design

Golden Teals Earrings-Custom Design

Green Raindrops Earrings-Custom Designs

The PINK Glory-Breast Cancer Awareness

The Pink Glory Ring-$15

In honor of this month’s Breast Cancer Awareness,  The PINK Locket has created The PINK Glory ring.  For only $15 you can help fund research for breast cancer.  Proceeds from purchases of this ring will be donated to the Breast Cancer Research Foundation.   Help support research for breast cancer!

~Kamilah C.

www.thepinklocket.com

www.thepinklocket.etsy.com

 

Google Wave

Lets face it, most of us are addicted to this digital world.  If you could add up the amount of time that you spend on various digital components and features a day, you couldn’t count the hours on both of your hands.  If you are a fellow handmade crafter like myself, you know just how important all aspects and social media is to your brand.  I just read an article about Google Wave and I’m actually excited to see how this takes off, so I thought this would be a good article to share.  Enjoy!

http://adage.com/digitalnext/post.php?article_id=139322
~Kamilah C.

www.thepinklocket.com

www.thepinklocket.etsy.com

New! Fall Jewelry Collection

Statement Necklaces are going to be really big this fall.  Check out a couple of the ones I’ve created for The Pink Locket’s Fall into Autumn collection.

Simple Flower

Glamour Girl

 

~Kamilah C.

www.thepinklocket.com

www.thepinklocket.etsy.com

Donation and Giveaways for Handmade Crafters

This is a big topic for many crafters.   A lot of times we do giveaways and donations to organizations and events.  Although, many of my handmade crafters see this as a great deed, sometimes it may be a hit or miss as far as gaining new business.   Personally, I’m almost always willing to do giveaways and donate items and I always give my BEST item or create pieces especially for these functions.  Handmade News posted a great article on this and included ways to be creative about it so that donating and giveaways can be potential new business for you.  Check it out!

~Kamilah C.

The Pink Locket

The Pink Locket Etsy

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Get Recognized by Donating Items

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August 04, 2009 | By Kristin Vogeler

Many of us simply don’t even think about these methods of advertising, but don’t ever overlook them again! Here’s the scoop: donate items for gift bags, door prizes, auctions, and raffles. Raffles and auctions in particular are great because you can be certain that the advertising is spent on customers who like your product or service.

If you’re unsure how to get into the loop, it’s easy! Skim through local papers and magazines for any events or festivals that are doing raffles and such. Consider joining a team-you can be the first to hear about any upcoming donations. Some local teams will let you donate items even if you aren’t a member. Also, donate to the same events year after year to save time finding places to donate your items.

A common problem I see with donations is when people donate “destash” items or items they don’t want anymore. Don’t do this! I know it can be hard to giveaway brand new items you put money into or items you like, but it’s worth it in the end-if you don’t even like the item, your customers definitely won’t either! You want items that are are going to grab attention, not turn off viewers.

You can even advertise to people who don’t bid on your items at auctions or buy tickets for raffles by setting out business cards by your items. The hosts of most events will even most likely set them out for you if you won’t be attending the event. Another great way to advertise is to attach a coupon to the back of all items you donate; it is a great way to make a sale!

These methods of advertising are sure ways to get your name out there, and probably get you sales in the future. Get out in your community and do what you can to get noticed. Remember, use your better items, send out business cards with them, and attach coupons-everyone loves a discount!

Photo courtesy of indiecraftdocumentary.blogspot.com
 

 

Read more great articles by Kristin!